Sonoma Tourism Improvement District
Board of Directors Meeting
Minutes for January 14, 2016
Present: Byron Jones, Carol Giovanatto, Bill Blum
Absent: Suzy Hart, Dan Parks, Wendy Stewart, Norm Krug
Guests: Kaila Stewart, Jonny Westom, JJ Abodeely, Ed Routhier


Public Comment - None
Presentation on First Street East Project - JJ Abodeely and Ed Routhier
A presentation was made to the Board on the proposed First Street East Project. The project would
consist of a 49 room hotel, 63 residential units which would be a combination of detached homes,
townhomes and apartments, pool and a cafe. The initially proposed short term rental of second units
was dropped from the proposal and heights have been reduced. Pricing of the hotel would be at a 5-star
level and similar to the Carneros Inn and valet parking would be offered. The Board thanked them for
the presentation and no action was taken.
Approval of Minutes of November 12, 2015
Approval of the November minutes was postponed until the next meeting as there was not a quorum.
There was no TID meeting in December.
Financial Update
Postponed until next meeting due to the absence of Treasurer Dan Parks
Marketing Update - Discussion of Group Marketing - Jonny Westom
Discussion of group marketing was postponed to a future meeting when we have a representative from
The Lodge at Sonoma appointed to the Board. A recap of off-season media to date was distributed
which included Print, radio and digital advertising with Sunset Magazine, Where Magazine, SF
Chronicle/SF Gate, CBS, KOIT, K101, KYLD, and KOSF Radio all promoting Holidays in Sonoma. Olive
Season advertising and promotion will begin in January followed by Romance Month in February and
Girlfriends Getaway Month in March.
Consideration of Items for Future Agendas
Financial Update - Dan Parks
Replacement of Suzy Hart on the Board
Board Member Comments – none
Set date for next meeting: Thursday, February 11, 2016 at 8:00 am
Best Western Sonoma Valley Inn, Conference Room C, 550 Second Street West, Sonoma, CA 95476