Sonoma Valley Visitors Bureau to Create – “Experience Sonoma Valley, California” section at Rhythm Wine & Brews in Indio, CA

SONOMA, Calif. (February 10, 2017) – Sonoma Valley Visitors Bureau, the destination marketing organization (DMO) tasked with promoting Sonoma Valley California as a destination, announced they will be creating an “Experience Sonoma Valley, California” section at the 6th Annual  Rhythm Wine & Brews in Indio, CA.

The special Experience Sonoma Valley, California section will include a high-end wine tasting experience, with ten (10) regional wineries, including: Chateau St. Jean, Muscardini Cellars, Robledo Family Winery, VJB Cellars, Mayo Family Winery, Corner 103, Heart of Sonoma Valley Winery Association, Kenwood Vineyards, Tyge William Cellars and Highway 12 Vineyards & Winery.  The section aims to promote Sonoma Valley as a distinctive, truly one-of-a-kind experience to all guests visiting the 17-mile region within Sonoma County.  With a revamped website, marketing collateral, promotional photography, videography assets and television commercials that reflect the new campaign, the Sonoma Valley Visitors Bureau is poised to craft a sophisticated and charming, yet down-to-earth personality for the destination.

“Southern California is a target market for our destination and we want to bring our relaxed Wine Country lifestyle to potential visitors,” said Jonny Westom, executive director of the Sonoma Valley Visitors Bureau.  “We encourage visitors and locals to experience the true taste of California – welcoming and naturally friendly. Sonoma Valley, the art of enjoying life!”

In addition to the special tasting section at the event, the Visitors Bureau will be giving away a 2-night wine country experience to a lucky winner. The experiential package includes: Two (2) night stay at the El Dorado Hotel & Kitchen (who owns the popular Colony Palms Hotel in Palm Springs), VIP Library Wine Tasting for two (2) at Chateau St. Jean, and Dinner for two (2) at the newly opened Sonoma Grille & Bar. The value of the package is approximately $1,000.00.

Sonoma Valley’s scenic 17-mile span offers endless discovery for new and repeat visitors.  The birthplace of the California wine industry, it continues to delight discerning palates and rack up awards for its dazzling vintages - produced by wineries of all shapes and sizes.  Serene vistas of rolling vineyards and lush farmland stretch as far as the eye can see, and postage stamp towns glow with as much character as the local wines.  Guests can anchor their visit in Sonoma Plaza, the #1 attraction to visit in Sonoma, or expand their horizons.  The Plaza's old adobe storefronts, meandering alleyways, sunlit courtyards and historic landmarks hum with an eclectic mix of restaurants, hotels, tasting rooms, cafes, artisan boutiques, galleries – even a vintage movie house.

About the Sonoma Valley Visitors Bureau

The Sonoma Valley Visitors Bureau is the region’s destination marketing organization representing more than 350 hospitality-related businesses. The Bureau coordinates the collection and dissemination of information about Sonoma Valley to visitors, residents, travel writers, publications and other interested parties.  The Bureau operates two visitor centers, which are open year-round, seven days a week to welcome visitors to Sonoma Valley.

For information on Sonoma Valley, please call the Sonoma Valley Visitors Bureau toll free (866) 996-1090 or visit www.sonomavalley.com.  For maps, guides, and touring instructions, stop by the Sonoma Valley Visitors Bureau (23570 Arnold Drive at Cornerstone Sonoma or on the Sonoma Plaza at 453 First Street East). 

For Sonoma Valley information, please contact Experience Sonoma Valley at (866) 996-1090 or visit sonomavalley.com. Experience Sonoma Valley is located on the historic Sonoma Plaza at 453 First Street East, Sonoma CA. A second Visitor Center is located at Cornerstone Sonoma at 23570 Arnold Drive, Sonoma CA. www.sonomavalley.com

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Media contacts:  Jonny Westom at Sonoma Valley Visitors Bureau, (707) 996-1090 x 106 or jonny@sonomavalley.com