Sonoma Tourism Improvement District Board of Directors Meeting Minutes for July 14, 2016

Present: Norm Krug, Bill Blum, Dan Parks, Melody Lanthorn-Gale, Carol Giovanatto Absent: Wendy Stewart, Byron Jones Guests: Jonny Westom, Kaala Stewart (alternate for Wendy Stewart), Zac Weinberg 

Public Comment - None 

Motion made by Dan Parks to approve minutes of June 16, 2016 Motion seconded by Norm Krug. Motion Passes unanimously. Financial Update - Dan Parks There is currently approximately $450,000 in the TID account as we are approaching the off-season where those funds will be needed. Motion made by Dan Parks to approve FY 2016/17 TID Budget as submitted Motion seconded by Wendy Stewart. Motion Passes unanimously. Marketing Update - Jonny Westom The TID has received one grant application. Feedback on the new SVVB website has been received and changes are being made. The TID has migrated to sonomavalley.com so when people go to sonomatid.com they will be taken to the new website. The issue of missing some missing agendas on the TID website has been fixed. There have been 66 rsvps from members, influencers and the community for the Destination Strategy meeting at Cornerstone next Wednesday from 1-3 pm. The Destination Strategy team of 10 people will review the results. We had 12 RFPs for the new SVVB creative agency and narrowed it down to the top 3. Our current agency decided not to apply. Members of the Board participated in the finalist interviews and MISFIT was selected. They have worked with the CA State Parks, Humboldt County, Yosemite and Kirkwood and the group was very impressed with them. The last week have been doing the video and photo shoot, including drone footage at Jack London. This week will wrap up with shopping shots at various locations around the Valley. Shots with children, millennials, boomers, LGBT, etc will be used to develop 30 and 60 second commercials, plus lots of raw footage that can be shared with memers. TID Payer Reception/B&B Communication Ideas - Jonny Westom Will work with the B&B Association to set up a date and would like the City Manager and Mayor to attend if possible. TID Annual Report to the City - Jonny Westom PowerPoint template is done and working to complete it. Update on Downtown Design Study - Carol Giovanatto Will be unveiled at the August 15 City Council meeting, and will provide guidelines to businesses in maintaining the City's historic character. Continued on Page 2 

Page 2 Sonoma TID Minutes of July 14, 2016 continued Holidays in Sonoma - Jonny Westom Lighting will be on November 12. Completed permit with the City and will coordinate with Lisa, the new Special Events person for the City. Consideration of Items for Future Agendas Holidays in Sonoma Update - Jonny Westom Update on TID payer Reception - Jonny Westom TID Annual Report to the City Update - Jonny Westom Board Member Comments - None Set date for next meeting: Thursday, August 11, 2016 at 8 AM at Best Western Sonoma Valley Inn