More Than $4,500 Donated to Redwood Credit Union North Bay Fire Relief Fund

SONOMA, Calif. – (NOVEMBER 27, 2017) – On the heels of its annual Lighting of the Historic Sonoma Plaza, held Saturday Nov. 18,  Experience Sonoma Valley, California, the destination marketing organization for Sonoma Valley is proud to donate $4,540 – full proceeds from wine and beer sales at the event – to the Redwood Credit Union North Bay Fire Relief Fund.

More than 4,000 individuals attended the annual event, during which more than 150,000 lights strung across eight acres were lit to signify the start of the holiday season. Transcendence Theatre Company, a local theatre company comprised of acclaimed performers, many of which have been in Tony Award®-winning Broadway shows, performed during the lighting ceremony singing several holiday classics. Preceding the lighting ceremony at 4 p.m., the City of Sonoma hosted a tribute to the hundreds of first responders who worked tirelessly to fight the wildfires that spread across wine country in October. Locals and visitors honored these heroes while also enjoying an evening of entertainment and holiday cheer.

Sponsors for this years’ Holidays in Sonoma include the Sonoma Tourism Improvement District, Sonoma County, the City of Sonoma, Chateau St. Jean Winery, Sonoma Market, Highway 12 Vineyards and Winery, Sonoma Valley Inn, El Pueblo Inn, Benziger Family Winery, B.R. Cohn Winery, the Sonoma International Film Festival, Pangloss Cellars, Sonoma Vintage House, Transcendence Theatre Company, Williams-Sonoma, The Lodge at Sonoma Renaissance Resort & Spa, Sonoma Valley Vintners & Growers, Sonoma Springs Brewing Company, Native Sons of the Golden West and Bright Event Rentals.

Funded by the Sonoma Tourism Improvement District (Sonoma TID), the lights on the plaza will be lit following sunset every evening through January 2, 2018.

And, new for the holiday season, Experience Sonoma Valley, California recently partnered with Sonoma County to secure a $25,000 grant from Pacific Gas & Electric Co. Through the grant, holiday lights will be strung throughout the surrounding Sonoma Valley towns of Glen Ellen, Kenwood, and the Springs, extending the holiday celebration from the Historic Sonoma Plaza to all towns within the Valley.

“The goal of lighting the surrounding towns is to strengthen the Holidays in Sonoma message, while unifying areas in Sonoma Valley that were impacted by the fires,” said Jonny Westom, executive director of Experience Sonoma Valley, California. “The areas that will be lit are part of a bigger message that Sonoma Valley is welcoming visitors to enjoy each of our quaint little towns.”