Sonoma Valley
Holds Annual Meeting for
Travel and Tourism Industry
Community, Business and Political Leaders Gather to Discuss Travel’s
Economic Benefits During National Travel
Rally Day
SONOMA, C
alif.
(May 11
, 2017)
The
Sonoma Valley Visitors Bureau
le
d Sonoma Valley’s
travel and tourism community
in
National Travel Rally Day
on Tuesday, May 9
,
part of
the 24th
annual United States Travel Association’s Nation
al
Travel and Tourism Week
(
May 7
-
13
)
.
Caroline Beteta,
p
resident & CEO of Visit California,
addressed the crowd of
approximately
220
attendees
as
the keynote speaker
at the Annual Membership Meeting
on May 9
.
“It’s
hard to overstate the impact
that tourism has in California’s diverse communities, and
Sonoma is a perfect example of that,” said Beteta. “Statewide, travel is California’s biggest
export and a vital economic engine that powers destinations across the state. In Sonoma alone,
visitors
spent $1.9 billion this past year
a 5.7 percent increase year
-
over
-
year. That number
will only grow as we continue to work together as a statewide community to showcase tourism’s
value and spread the California Dream around the world.”
National Travel
and Tourism Week
is designed to
unite
communities across the country to
celebrate what travel means to American jobs, economic growth and personal well
-
being.
The
Annual Membership Meeting
wa
s held at the Hanna Boys Center
and focused on
the
Faces of
Tourism
in
an effort to bring attention to the individuals and families who rely on the tourism
industry for their livelihood and quality of life.
“This week
,
we are celebrating what travel means to our community,” said Jonny Westom,
e
xecutive
d
irector
of the Sonoma Valley Visitors Bureau. “
2016 marks a year of
accomplishments
,
and we thank our strategic partners and members for
their
continued support
as these milestones are achieved.
We have a week full of events to celebrate Sonoma Valley,
community l
eaders, our residents, and those who work tirelessly to keep our destination
beautiful and safe.”
View the
Sonoma Valley Annual Recap Video here
or download the
2016 annual report here
.
The Son
oma Valley Visitors Bureau gave
out four awards at the Annual
Membership Meeting,
highlighting
its
very own
Faces of Travel.
Recipients
included Norman Krug, Steve Page,
Teresita Fernandez and The
Lodge at Sonoma Renaissance Resort & Spa.
The awards
include:
1.
Spirit of Tourism
award
Celebration of
l
ongevity in the
t
ourism industry.
Awarded to a
person who has been in the Sonoma Valley tourism industry for more than 25 years.
Norman Krug
Best Western Sonoma Valley Inn
 
2.
Valley of the Moon
award
Celebration of
p
artnerships
. Awarded to a person who
has
cultivated relationships throughout the valley to promote the destination.
Steve Page
Sonoma Raceway
3.
Sonoma Creek
award
Celebration of
c
ommunity.
Awarded to the person who has
given
his or her
effort,
time,
and
resources to enhance and embrace
the quality of life in
Sonoma Valley.
Teresita Fernandez
La Michoacana
4.
Mayacamas
award
Celebration of
s
ustainability.
Awarded to a person or organization
who has implemented sustainable practices into
a
business with results that promote a
better
environment in Sonoma Valley.
The Lodge at Sonoma Renaissance Resort & Spa
View the
Sonoma Valley Faces of Tourism Video here
.
“Our industry is one that relies on human interaction,” said Roger
Dow, president and CEO
of
the U.S. Travel Association
. “Whether it’s the front desk concierge at a hotel, the tour guide in a
city’s historic district, or the CEO of a destination marketing organization, our people are what
make America a great place to v
isit and keep our economy strong. This National Travel and
Tourism Week, we’re saluting the people behind the travel industry and calling on our nation’s
leaders to prioritize travel
-
friendly legislation for the sake of millions of American workers.”
Abo
ut the Sonoma Valley Visitors Bureau
The Sonoma Valley Visitors Bureau is the region’s destination marketing organization
representing more than 350 hospitality
-
related businesses. The Bureau coordinates the
collection and dissemination of information abo
ut Sonoma Valley to visitors, residents, travel
writers, publications and other interested parties.
The Bureau operates two visitor centers,
which are open year
-
round, seven days a week to welcome visitors to Sonoma Valley.
For information on Sonoma Vall
ey, please call the Sonoma Valley Visitors Bureau toll free (866)
996
-
1090 or visit www.sonomavalley.com.
For maps, guides, and touring instructions, stop by
the Sonoma Valley Visitors Bureau (23570 Arnold Drive at Cornerstone Sonoma or on the
Sonoma Plaz
a at 453 First Street East).
For Sonoma Valley information, please contact Experience Sonoma Valley at (866) 996
-
1090 or
visit sonomavalley.com. Experience Sonoma Valley is located on the historic Sonoma Plaza at
453 First Street East, Sonoma CA. A secon
d Visitor Center is located at Cornerstone Sonoma
at 23570 Arnold Drive, Sonoma CA.
www.sonomavalley.com
About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing
programs
in partnership with the state’s travel industry
that keep California top
-
of
-
mind as a
premier travel destination. According to Visit California, spen
ding by travelers totaled $125.9
billion in 2016 in California, generating 1,096,000 jobs in the state and $10.3 billion in state and
local tax revenues. For more information about Visit California, go to
www.
travelmattersca.com
.
For story ideas, media information, downloadable images, video and more, go to
www.media.visitcalifornia.com