contact us: two visitor center locations open 7 days a week call toll-free 866-996-1090

SVVB retail center

About the Sonoma Valley Visitors Bureau

Founded in 1984, the Sonoma Valley Visitors Bureau (SVVB) is a nonprofit organization representing more than 350 member businesses that serve and support the local hospitality community.

Our two visitor and retail centers

Our two visitor and retail centers— at 453 First Street East on the historic Sonoma Plaza, and at 23570 Arnold Drive at Cornerstone Sonoma on Highway 121—are open all year, seven days a week. In addition to a professional staff, more than 40 community volunteers help welcome visitors to the Valley. For assistance in planning your next visit, order a visitors guide, call 707-996-1090 or toll free 866-996-1090, write, or mail your request to 453 First Street East, Sonoma, CA 95476.

Historic Plaza <map>     Cornerstone Sonoma <map>

453 First Street East     23570 Arnold Drive (Hwy 121)

Sonoma, CA 95476         Sonoma, CA 95476

Mon-Sat 9am - 5pm       10am - 4pm every day
Sun 10am - 5pm 

Submit Your Event to the Online Calendar

Use the Sonoma Valley Visitors Bureau online event submission form to submit your Sonoma Valley event.  Click Here to submit today!

Join the Sonoma Valley Visitors Bureau Today!

By joining the Sonoma Valley Visitors Bureau (SVVB), hospitality businesses instantly increase their promotional opportunities and raise their visibility in Northern California and around the world. SVVB member benefits include:

Free literature distribution and display opportunities at both visitor centers, which welcome more than 130,000 guests each year

Free listing and exclusive advertising opportunities in the annual visitors guide, reaching a circulation of more than 125,000 readers via travel agents, AAA offices, tour operators, and SVVB walk-in, phone, and e-mail requests

Free listing and calendar entries on, viewed by more than 50,000 online visitors every month

For more information on the advantages that SVVB participation can offer your business, contact Wendy Peterson - Executive Director, Erin Abbott or Laurie Dry at 707-996-1090 or e-mail We look forward to hearing from you!

downloadable PDF files
prospective member information & enrollment forms:
Membership Information Packet [ pdf ]
Membership Enrollment Form [ pdf ]

advertise in the 2014 visitors guide!
2014 Visitors Guide Information Sheet [pdf]
Guide Advertising Rates & Space Reservation For [ pdf ]
2014 Spec Sheet and Pre-Press Form [ pdf ]

advertise on!  website ad sales kit:      
Web Advertising Sales Sheet [ pdf ]
Web Advertising Rate Sheet [ pdf ]
current SVVB membership forms:
2014 Member Public Relations Update [ pdf ]
Member Contact Update Form [ pdf ]

Sonoma Valley Visitors Bureau  |  453 First Street East  |  Sonoma CA 95476  |  Toll Free 866-996-1090  |  Phone 707-996-1090 |  © 2012 Sonoma Valley Visitors