In partnership with Visit California, the Sonoma Valley Visitors Bureau will participate in California Restaurant Month this January by offering up culinary and artisan promotions to Sonoma Valley guests. Sonoma Valley and California’s wealth of fresh, local ingredients, paired with innovative chefs, farmers and culinary artisans means guests can enjoy cuisine as diverse as the state year-round.
Sonoma Valley restaurants, cafes, cheese makers, olive producers and others can create custom prix fixe menus, offer a signature dish, cocktail, seasonal pairing or other added value offer to participate in this program! The options are endless and up to you! We ask that you do something out-of-the-ordinary and memorable to stand out in the program. Sonoma Valley will be featured as a destination program partner on Visit California and California Restaurant Month website.
This campaign is also a part of the larger California Restaurant Month initiative—featuring dozens of destinations statewide—put on by Visit California and designed to drive post-holiday travel to the Golden State. 2017 California Restaurant Month encompasses a broader and more diverse scope of offerings that not only includes Restaurant Week promotions but a broader range of culinary happenings such as food festivals and culinary experiences. The revitalized campaign will offer a bigger marketing platform for the state’s culinary travel experiences to be shared with potential visitors. Since January 2011, California Restaurant Month has driven 124 million incremental U.S. earned media impressions valued at $11.8 million.
PROGRAM GUIDELINES AND DEADLINES
MENU: During the period of January 1 – 31, 2017, present every guest with a special menu or offer. (A menu template has been created for your use.) Menus should include the name of the program, the meal periods you are participating in, the price tier you are participating in and the offerings for each course. Please submit your menus, offer, signature dish, or drink to David Wells by December 21 to be included on our website and in our marketing campaigns.
WEBSITE: Promotions will be featured on our microsite on SonomaValley.com, in email blasts and marketing campaigns.
ASSETS: Provide us with your assets --ex: restaurant menu, chef or food photos, logo, gift certificate, video content, etc.] by December 21.
PROMOTIONS: Help us spread the word about your participation in this promotion by utilizing your Website, e-newsletters, social media channels, Open Table reservation confirmation emails, etc. Please also "Like" us on Facebook and share our campaign creative and follow us on Twitter and Instagram. Program promotions begin December 15.
MAKE YOUR MENU COUNT
GET YOUR STAFF ON BOARD
INTERNAL MARKETING TIPS
TRACK YOUR RESTAURANT'S PERFORMANCE
In order to measure the success of this program for your restaurant, we will ask you for specific data at the close of the program via an online survey. Please work with your staff PRIOR to the start of the program to ensure that you will be able to report the number of Restaurant Week meals sold during the program period. You can do this by creating a special code in your POS and running reports by meal period at the close of the program. We will also ask you for subjective information such as estimated increase in sales, estimated increase in first-time diners, etc.
Please direct any questions to David Wells at firstname.lastname@example.org or 707-304-5940.
Thank you again for your participation!!