LOVE (luhv) Verb: (1) to Hold Dear (2) Cherish, (3) to Have Compassion for (as in humanity)
In 1967, reflecting generational change, thousands of young people from around the country descended on the bay area for the Summer of Love. Our world changed that summer.
Today we live in a world ever more culturally and politically divided. Technology and social media have allowed fake news to spread and social media creates echo chambers where we only see and hear the views we already agree with. As a result of the growing division in our culture, discrimination and incidents of hate are increasing at an alarming pace.
Sonoma County Pride invites you to join us as we push all of that aside and celebrate and nurture the one thing that can defeat Hate - LOVE. As The Beatles once sang, All You Need is Love. Each of our Pride weekend events has a Love theme. We encourage our participants to embrace the theme in their own unique way and show he world your LOVE!