Tourism and hospitality are an integral part of the Sonoma County economy.
The Sonoma County Economic Development Board produces an excellent report on Transient Occupancy Tax, including where each government entity invests that money: Sonoma County TOT Reports.
Nine out of ten Sonoma County visitors consider scenic beauty to be an “Important” or “Extremely important” factor to choosing a trip to Sonoma County. Relaxation (88%) and Sonoma County’s dining scene (85%) were also attributes that were strong factors in motivating a visit. Other motivators were spending time with a significant other (82%), visiting a winery (81%), outdoor recreation (50%), arts & culture (46%) and activities for kids (5%.) Data source: Sonoma County Visitor Intercept Survey.
Information from Visit California / Dean Runyan and Associates "California Travel Impacts by County"
You can meet some of the "Faces of Sonoma Valley Tourism" and read their stories: Faces of Tourism.
Tourism Improvement District