Sonoma Tourism Improvement District
Board of Directors Meeting
Minutes for November 12, 2015
Present: Byron Jones, Carol Giovanatto, Bill Blum, Suzy Hart, Wendy Stewart
Absent: Dan Parks, Norm Krug
Guests: Kaila Stewart, Jonny Westom, Eric Cox, Tom Conlon

Public Comment Tom Conlon from Transition Sonoma Valley introduced himself and talked about the goals of Transition
Sonoma Valley and invited the Board to a presentation on November 13 at 7 pm at Burlingame Hall by
Richard Dale from the Sonoma Ecology Center and Dave Koehler from the Sonoma Land Trust.
Motion made by Carol Giovanatto approve minutes of October 8 ,2015
Motion seconded by Suzy Hart. Motion Passes unanimously.
Marketing / Holiday Lights / Discussion of Group Marketing - Jonny Westom
The SVVB media plan will be presented this month. Working with TripAdvisor to create a Sonoma Valley
home page, and also with Travelzoo on Sonoma offers. Holiday lights on the Plaza will be lit this
Saturday, November 12. The event was promoted with a full page ad in the Index-Tribune, a half-page
ad in the SF Chronicle and a 2 page spread in Sonoma Magazine. Mayor Cook will be speaking and
Transcendence Theatre will be performing. KOIT will be broadcasting live and playing holiday music.
Will be conducting a group meeting with TID group hotels to brainstorm ideas and talk about what other
destinations are doing.
Grant Application Requirements Discussion - Byron Jones
Will continue to look and refine prior to next fiscal year's grant applications.
Consideration of Items for Future Agendas
Our next meeting will be cancelled in lieu of a joint SVVB-TID Holiday mixer on Wednesday, January 16
at 6 pm. Location TBD.
Board Member Comments – none
Set date for next meeting:
SVVB-TID Holiday Mixer, Wednesday, November 16 at 6:00 PM. Location TBD