Sonoma Valley Rallies in Support of Travel and Tourism Industry


Community, Business and Political Leaders Gather to Discuss Travel’s Economic Benefits During National Travel and Tourism Week


SONOMA, Calif. (May 8, 2017) — The Sonoma Valley Visitors Bureau will lead Sonoma Valley’s travel and tourism community in participating in the 24th annual United States Travel Association’s Nation Travel and Tourism Week (May 7-13), which unites communities across the country to celebrate what travel means to American jobs, economic growth and personal well-being.


The largest event of the week will be the Annual Membership Meeting on Tuesday, May 9, 2017 at the Hanna Boys Center. May 9 is National Travel & Tourism Week’s (NTTW) official “Travel Rally Day” with this year’s focus being the “Faces of Tourism” in an effort to bring attention to the individuals and families who rely on the tourism industry for their livelihood and quality of life. Across Sonoma Valley, travel employs a prosperous and diverse workforce, from restaurant and hotel employees to wineries, attraction and retail workers, and supports related sectors such as police, fire and city personnel. Caroline Beteta, president & CEO of Visit California, will be the keynote speaker at the Annual Membership Meeting


“This week we are celebrating what travel means to our community,” said Jonny Westom, executive director of the Sonoma Valley Visitors Bureau. “We call on everyone—from elected officials to local residents—to join us in saluting this important industry and to support our local, state and national economies. We have a week full of events to celebrate Sonoma Valley, community leaders, our residents, and those who work tirelessly to keep our destination beautiful and safe.”


The Sonoma Valley Visitors Bureau will give out four awards at the Annual Membership Meeting, highlighting its very own Faces of Travel. The awards include:


  1. Spirit of Tourism award – Celebration of longevity in the tourism industry. Awarded to a person who has been in the Sonoma Valley tourism industry for more than 25 years.
  2. Valley of the Moon award – Celebration of partnerships. Awarded to a person who has cultivated relationships throughout the valley to promote the destination.
  3. Sonoma Creek award – Celebration of community. Awarded to the person who has given his or her effort, time, and resources to enhance and embrace the quality of life in Sonoma Valley.
  4. Mayacamas award – Celebration of sustainability. Awarded to a person or organization who has implemented sustainable practices into a business with results that promote a better environment in Sonoma Valley.




Other events during NTTW include:


May 8 – Sonoma Valley “Brand Promise” Training     

Join world renowned brand strategist, Duane Knapp of BrandStrategy Inc., for an interactive brand promise and customer service training experience. Sonoma Valley’s brand promise aims to provide a distinctive, truly one-of-a-kind experience to all guests visiting the beautiful destination.


May 10 – Residents & Locals: Enjoy Life!

The Sonoma Valley Visitors Bureau will introduce a community-focused program to offer locals and Sonoma Valley residents “locals only” special offers at area businesses. The Enjoy Life card will be available for all local residents. Residents and locals are invited to visit the Plaza Visitor Center starting May 10 to sign-up for the Enjoy Life program. Simply provide a proof of residency (ID card or utility bill) and a valid email address and locals will be given a card!


May 11 – Police, Fire, and Civil Servant Appreciation Day

Visitors Bureau staff and community leaders will honor First Responders and Civil Servants on May 11 by delivering locally-crafted goodies to Sonoma Valley police stations, fire stations, City of Sonoma buildings, and local Sonoma County offices in appreciation of their efforts to preserve Sonoma Valley and for keeping the community and guests safe.


May 12 – Media Day

Media Day brings regional and national media partners and contacts to one location for local businesses to learn more about unique advertising opportunities. Key media outlets include: AFAR, Comcast, Diablo magazine, Napa/Sonoma magazine, ABC 7, KFOG, Outfront Media, San Francisco Chronicle, Sonoma magazine, Sunset magazine, Coastal Living, Visit California, The Press Democrat, Touring & Tasting, TravelZoo, Trip Advisor, Where San Francisco and more.



In addition to its benefits for the local economy, travel can also have a positive effect on personal well-being for residents and visitors of Sonoma Valley. Numerous research studies have confirmed the positive health effects of travel and time off, from reducing the risk of heart disease to decreasing depression. Using time off to travel with family is good for everyone, especially children; kids who travel with their families are more likely to attend college and earn more as adults.


“Our industry is one that relies on human interaction,” said Roger Dow, president and CEO of the U.S. Travel Association, the umbrella organization representing the U.S. travel industry. “Whether it’s the front desk concierge at a hotel, the tour guide in a city’s historic district, or the CEO of a destination marketing organization, our people are what make America a great place to visit and keep our economy strong. This National Travel and Tourism Week, we’re saluting the people behind the travel industry and calling on our nation’s leaders to prioritize travel-friendly legislation for the sake of millions of American workers.”


To learn more about National Travel and Tourism Week 2017, please visit the event page online at:


About the Sonoma Valley Visitors Bureau


The Sonoma Valley Visitors Bureau is the region’s destination marketing organization representing more than 350 hospitality-related businesses. The Bureau coordinates the collection and dissemination of information about Sonoma Valley to visitors, residents, travel writers, publications and other interested parties.  The Bureau operates two visitor centers, which are open year-round, seven days a week to welcome visitors to Sonoma Valley.


For information on Sonoma Valley, please call the Sonoma Valley Visitors Bureau toll free (866) 996-1090 or visit  For maps, guides, and touring instructions, stop by the Sonoma Valley Visitors Bureau (23570 Arnold Drive at Cornerstone Sonoma or on the Sonoma Plaza at 453 First Street East).


For Sonoma Valley information, please contact Experience Sonoma Valley at (866) 996-1090 or visit Experience Sonoma Valley is located on the historic Sonoma Plaza at 453 First Street East, Sonoma CA. A second Visitor Center is located at Cornerstone Sonoma at 23570 Arnold Drive, Sonoma CA.