If you want to rank higher on guest satisfaction scores AND save on drive time, stay in Sonoma for 90 minutes on your next wine country excursion

It's a competitive world out there for tour companies. Are you keeping you guests happy?


With tough competition in the wine country tour world, it can be hard to stand out from the other guys. But do you want to be like the other guys?

One of the top complaints we hear from visitors is that the tour company did not allow adequate time for exploring the historic and cute Sonoma Plaza, which includes boutiques, restaurants, history and plenty of places to taste wine.

"The Sonoma 90" is a new way to look at a stop in Sonoma - ninety minutes of exploration of one of California's cutest small towns, which gives visitors feeling like they got more for their tour cost, leaves time for an adequate meal, AND helps tour companies save on fuel and road costs.

The Sonoma 90 starts with dropping a group in front of the historic City Hall, a grand entry up Broadway Avenue that brings visitors past vines, farms and into town. 

Visitors are encouraged to stop by the adjacent visitors center for maps, visitor guides and the "I Heart Sonoma Valley" sticker that provides two-for-one tastings at local tasting rooms as well as specials from restaurants around the Plaza.

Leaving 90-minutes for a Sonoma Plaza tour also means time for a sit-down meal or the chance to grab a quick picnic before having time to shop before getting back on the bus.

And after your ninety minutes are up, the nearby wine regions of Glen Ellen and Kenwood beckon with small, family-owned wineries, or head to the Carneros region for gardens, shops, sparkling wine and maybe a distillery tour.

Let us know how can help. Get five stars from your guests when you try the Sonoma 90.