In the era of big corporations, online shopping, and box stores, there’s something comforting, real and soulful about supporting small, local businesses during the holiday season. Not only will you find gifts that are unique and artisanal, but you’ll also be keeping small town shops thriving with your support. Small Business Saturday is American Express’s answer to the craze of Black Friday, but why not purchase all of your holiday gifts from small businesses?

To make your selection process a little easier, we’ve put together a list of our favorite holiday gifts from shops and wineries located in downtown Sonoma. These longtime merchants offer great options for the wine country lover in your life. Click the links on the store names to contact the store for purchase or to buy online.

And remember, some of the most memorable gifts are travel experiences! Consider a weekend getaway to Sonoma Valley or Signature Sonoma Valley, a distinctive wine country experience. Check out to plan your visit.

California T-Shirts Barracks Gift StoreCalifornia T-Shirts

from The Barracks Gift Store, $24-$28 each

In addition to being one of Sonoma’s great historical sites, the Sonoma Barracks has an amazing little gift shop, featuring these locally made, 100% organic t-shirts. Enjoy these soft and comfortable gems for years to come, while putting your California pride on full display! Available in most sizes.

Cashmere Travel Wrap from  Bear Moon ClothingCashmere Travel Wrap

from Bear Moon Clothing, $150 and up

Bear Moon Clothing embodies the classic wine country casual of  the Sonoma lifestyle. Voted as “The Best Boutique in Sonoma” in 2019 in the Sonoma Index-Tribune’s People’s Choice Awards, Bear Moon offers comfy and elegant attire for women of all ages. Check out this fabulous cashmere travel wrap—a must-have staple for every wardrobe. Available in a range of colors, shawls, and sweaters, their cashmere is some of the finest. Complimentary gift wrapping is available with all gift orders. 

Handmade Artisan Leather Belts by Large LeatherHandcrafted Leather Belts

from Large Leather, from $79 and up

For nearly 45 years,  partners Jessica Zoutendijk and Paul Terwilliger have been crafting unique leather goods, including an amazing collection of belts of all lengths, widths and textures. To craft their handmade belts, they start with the highest quality leather from cowhide, bison, lizard, snake, ostrich and alligator, featuring an amazing selection of solid sterling silver buckles and buckle sets to choose from. Let them help you personalize a gift that everyone needs.

Hori Hori from Chateau SonomaHori Hori

from Chateau Sonoma, $55 with sheath

Chateau Sonoma is filled with artisan gems, from gorgeous antiques and home décor to special gifts. Want to dazzle the avid gardener in your life? Introduce them to the Hori Hori, an all-purpose gardening tool made in Japan. Use it for digging, trenching, planting, and cutting…and it even makes the perfect bottle opener! Its quality walnut handle and tempered steel blade means this tool is built to last.

It's a Mug Full Savory Spice

It’s a Mug-Full Combo Spice & Gift Set 

from Savory Spice Shop, $39.95

Looking for the perfect gift for your favorite coffee aficionado, tea connoisseur, cocoa lover or mug collector? In this spice and gift set, Savory Spice has bundled flavorful spices and special ingredients to make chai, hot chocolate, and Chocolate Orange Mug Cake—with a beautiful ceramic mug—into a gift pack that just about anyone could enjoy. Buy one for your child’s teacher, your host or hostess, or for your own enjoyment on a cold winter’s night.

LOVE Sonoma Hoodie and CandlesLOVE-Sonoma Candles & Hoodies

from LOVE-Sonoma, $29.50 for Candle or $80 for Hoodie (10% off for both)

With sisters Elizabeth Fullerton Cain and Amy Fullerton, it’s all about heart and the old-time nostalgia of quality over quantity. These handcrafted candles and hoodies are pinnacle of those sentiments. Their custom soy candles burn cleanly and slowly and come in two scents: neroli and green current. And don’t forget their locally made, cotton blend, LOVE Sonoma hoodie, a feminine cut featuring a thumb hole. Best of all, they are offering a 10% discount when you buy both a candle and a hoodie, so you can buy one gift for your loved one, and one for yourself!

Sonoma Yeti TumblersSonoma Tumblers Tiddle E. Winks

from Tiddle E. Winks, $40 (S) or $45 (L)

Show your Sonoma pride at your next outdoor celebration with one of these fabulous tumblers, available in a small or large format. Yeti is the first and last name in insulation, and Tiddle E. Winks is the first and last name in fun, original gifts here in Sonoma Valley. They’ve created the ultimate adult sippy cups for the wine or cocktail lover in your life—perfect for parties on-the-go!

Travel Bag at Mabel & MaeWeekend Travel Bag

from Mabel & Mae, $142

Heading up to Sonoma Valley for the weekend? Bring along this colorful getaway bag with plenty of room for all you need. In addition, the bag includes two inside pockets and double handles for added stability. Once you get up here to wine country, stop and see Mabel & Mae, the ultimate women's boutique for chic, casual clothing and accessories. Call them directly to place your order in time for the holidays.

Wine Country Socks from Socks on the SquareWine Country Novelty Socks

from Socks on the Square, from $9.99 up

Looking for the perfect gift for the wine lover in your life (at least that doesn’t disappear as quickly as a bottle of wine)? Look no further! Novelty socks are all the rage these days, and Socks on the Square is on point with the trend. With a wide range of high-quality socks, from light to heavyweight, there is plenty to choose from. Not only are they comfortable and wear well, but they’re sure to get some laughs!

Ledson Two Bottle Holiday Gift PackWine Gift Pack

from Ledson Winery & Vineyards, $88 for two bottles

Share a taste of California wine country with your loved ones with Ledson’s delicious, two-bottle gift pack. Featuring their award-winning 2017 Napa Sauvignon Blanc and 2016 Dry Creek Valley “Estate Old Vine” Zinfandel, you can gift the pack itself or create a memorable dinner party with the wine and accompanying recipes inside the box. Wine is a gift that never gets old and is always appreciated, especially with these high-scoring gems! Please note that shipments to AL, AR, KY, OK, SD and UT require a minimum 12-bottle order.


Three ceramic Christmas ornaments from Sonoma Valley

Handmade Christmas Ornaments

from Sonoma Valley Visitors Bureau, $10 and up

Local ceramicist Nancy Barrett makes these ornaments just down the street from the Sonoma Plaza. Whimsical shapes like the California Grizzly (which adorns the first California Republic flag and was first flown in Sonoma), a round Christmas ornament and a wine glass (of course) are glazed with a shiny finish, sure to sparkle on your tree. These are perfect last-minute gifts or a quick item to pack to remember your trip. Available at the two Sonoma Visitors Centers (453 First Street East, Sonoma CA and 23566 Arnold Drive, Sonoma CA) or email or call 1-866-996-1090 and they can be shipped to you!