Sonoma's family-owned boutiques make holiday shopping extra special! In the era of COVID, it's always a treat to skip the big retail giants to find something unique for your friends and family. The best of all, you get to support small town shopkeepers who give their hearts and souls to our local community. Come support Sonoma's best on Black Friday, Small Business Saturday and even Cyber Monday and wow your friends and family with gifts that you won't find anywhere else. 

We've curated a list of a few of our favorite holiday gifts from shops in downtown Sonoma. Send the spirit of wine country to those you love! Click the links on the store names to contact the store for purchase or to buy online. And remember, some of the most memorable gifts are travel experiences! Consider a weekend getaway to Sonoma Valley or check out to plan your next visit.


Artisanal Cocktail Kits

from Taub Family Outpost, $60+up

Taub Family Outpost boasts an amazing collection of CA wines, an extensive International wine collection, as well as artisan spirits. They've assembled some of these spirits into popular cocktail kits that are perfect for the holidays! Buy a kit for Boulevardiers, Manhattans, Negronis and Gin & Tonics, and wow your in-house quaranteam with a taste from the Outpost. Also take advantage of their tinned seafood, various truffle products to make your happy hour even brighter!


TruckerHat_TiddleEWinks_SonomaValleyBear Hug Trucker Hat

from Tiddle E. Winks 5 & Dime, $20

Tiddle E. Winks is the first and last name for fun vintage and novelty gifts in Sonoma! This colorful trucker hat features the California flag bear, surrounded by the mountains, water, and sunshine. The decal is heat transferred onto washed cotton twill with soft mesh back. Available in one size with adjustable Velcro closure. Comfortable and stylish!



BarracksGiftStore_CaliforniaTShirts_SonomaValleyCalifornia T-Shirts

from The Barracks Gift Store, $19+up

In addition to being one of Sonoma’s great historical sites, the Sonoma Barracks has an amazing little gift shop, featuring these locally made t-shirts. Enjoy these soft and comfortable gems for years to come, while putting your California pride on full display! Available in a range of sizes, styles and colors.



Chateau Sonoma Signature CandleChateauSonoma_SonomaValley_Candles

from Chateau Sonoma, $42

Chateau Sonoma is filled with artisan gems, from gorgeous antiques and home décor to special gifts. Known as well for their signature scent--a lovely part of the shopping experience at "the Chateau"--they decided to share their own fragrance in this beautiful candle. Triple-scented with 60 hours of burn time, you'll fall under the spell of notes of lemon, bergamot, ginger and jasmine, complemented by woodsy notes of musth, sandalwood and cedarwood. A great host(ess) gift!


CeramicOrnaments_SonomaValleyHandmade Holiday Ornaments

from Sonoma Valley Visitors Bureau, $10+up

Local artist Nancy Barrett makes these ceramic ornaments in whimsical shapes. A map of California, a round Christmas ornament and a wine glass (of course) are glazed with a shiny finish are sure to sparkle on your tree. Available at the two Sonoma Visitors Centers (453 First Street East, Sonoma CA and 23566 Arnold Drive, Sonoma CA) or email or call 1-866-996-1090 and they can be shipped to you!


Gnomes_JAKW_SonomaValleyHoliday Gnomes

from JAK W, $18+up

Who needs the Elf on a Shelf when you could share one one of these sweet gnomes to your loved ones this holiday season? Gift a gnome and stay connected, no matter the distance. All gnomes are handmade with Swedish and Icelandic sheepskin, making each one truly unique. Available in a range of sizes, styles and colors.




LargeLeather_Gloves_SonomaValleyLeather Gloves

from Large Leather, $69+up

For nearly 45 years, partners Jessica Zoutendijk and Paul Terwilliger have been crafting unique leather goods in their charming store on the Sonoma Plaza. Their selections also include these soft and comfy gloves from a 90-year-old glovemaker based in Washington State. Their amazing selection offers a wide range of colors and sizes. Up your cold-weather style with these beautiful gloves!


Eyeglasses_Sunglasses_RikaOptique_SonomaValleyOVVO Optics Sunglasses

from RiKa Optique, $50 off

Certified optician Rita Barrera has been serving Wine Country for over 30 years. Her collection of high fashion eyewear and sunglasses is the best in the region! From now until the end of the year, get $50 off OVVO Optics--and use your FSA or HSA dollars!


WineCountrySocks_SocksontheSquare_SonomaValleyWine Country Novelty Socks

from Socks on the Square, $9.99+up

Looking for the perfect gift for the wine lover in your life (at least that doesn’t disappear as quickly as a bottle of wine)? Look no further! Novelty socks are all the rage these days, and Socks on the Square is on point with the trend. With a wide range of high-quality socks, from light to heavyweight, there is plenty to choose from. Not only are they comfortable and wear well, but they’re sure to get some laughs!