ENJOY LIFE in Sonoma Valley


Enjoy life as a Sonoma Valley resident! These special offers are for those who live or work in Sonoma Valley.

Sign up with our online form or walk into any Sonoma Valley Visitors Center to get your card.

Below, find locals-only special offers. Offers are updated often, so be sure to visit this page frequently!
Please note that offers can be changed at any time, for any reason, by the business. Please contact business directly to verify that specials are still applicable.
Even if some of these specials expire, know that the fact that you are special will never expire. You are amazing.
Thanks for being a Sonoma Valley resident and for supporting your hometown hospitality industry.


Love our Locals: 15% off spa treatments at the recently renovated Kenwood Inn and Spa
Whether it’s a Valley of the Moon Massage or a Celestial Essence Facial, if you’re a local, you’ll get a 15 percent discount on your spa treatment at Kenwood Inn’s just-reopened Spa. The “Love Our Locals” special is valid Monday through Friday, Sept.1 2019 through Jan. 31, 2020, and good for cabana reservations and all treatments of 50 minutes or more. 

The new Spa menu features a full array of face and body treatments, from the Rebalancing Facial to Cielo Bliss Detox CBD Massage and Espresso & Mud Detoxifying Body Wrap. Skin care product lines at Kenwood Inn’s Spa include Intraceuticals, IS Clinical, Naturopathica and Vital Body Therapeutics. Day guests who don’t want to leave the pool area may opt for the Spa’s Mimosas & Mini-Massage if also reserving a cabana; sip your mimosa poolside while an expert therapist kneads your feet and hands for 20 minutes.

For a list of all available treatments, current packages, and to reserve Spa appointments, call 707-833-1293, or visit the website at www.kenwoodinn.com/spa


Best Western Sonoma Valley Inn
Offer Name: Special Room Rates for Sonoma Valley Locals
Details: Sonoma Valley Inn is the perfect location for a quick "Staycation" or for family members visiting you and our wonderful Valley. Our Locals rate is available most days of the year (some major event periods are excluded), and will save you 11% or more when compared to our Best Available Rate.
To reserve at this discounted rate, you must call us at 707-938-9200 and ask for the Locals Rate. Rate must be reserved in advance, and does not apply to existing reservations. A one night deposit is due at time of booking. It is refundable as long as the reservation is cancelled 7 or more days prior to scheduled arrival.

Lake Sonoma Winery Tasting Room
Offer Name: 2-for-1 Tasting
Details: We are offering all locals a 2-for-1 Wine Tasting with the "Enjoy Life" card. Or stop by the Sonoma Valley Visitors Center to pick up your redemption card. Visit our tasting room at 134 Church St in Sonoma, California, right off the Sonoma Plaza. Please access the tasting room from First St. West, between the Sign of the Bear culinary shop and the Fairmont Gallery.

El Dorado Hotel
Enjoy Life Sonoma Locals Rate
We love Sonoma locals! Come stay with us Sunday- Thursday and Enjoy Life a little with more with 20% off*. *Blackout dates apply and not valid on Holidays. Please purchase by November 1, 2019, room redemption valid until December 26, 2019.

El Dorado Hotel & Kitchen is housed in the landmark Salvador Vallejo building, built in 1843 for the brother of Sonoma Valley’s founder. One of the town’s most historic structures, this adobe building has been through various incarnations throughout the decades, including periods as a school, church, and wine-making facility. Thoughtfully redesigned and modernized for today’s guests, El Dorado Hotel & Kitchen is located just steps from Sonoma Plaza’s hip art galleries, world-class wine tasting rooms, and specialty boutiques.

On site, spacious guest rooms are designed with French doors, private balconies, and modern, complimentary amenities. Guests can dine at El Dorado Kitchen, enjoying fresh, seasonally sourced fare indoors or out. Visitors are encouraged to relax on cushioned chaises by our solar-heated pool or end the day curling up in an inviting fireplace lounge. Of course, anyone wishing to harken back to the past needn’t look further than the building’s courtyard, where they’ll glimpse the owner’s’ prized fig tree, aged over 150 years.

Landmark Vineyards
Offer Name: 10% Off Case Special - Landmark Vineyards
Details: Valid daily off purchases of 12 bottles or more, discover our chardonnay, pinot noir and other varietals and get 10% off a case for Enjoy Life card holders. Please make an appointment if you have groups of six or more people. Located at the foothills of the Mayacamas Mountains on the corner of Highway 12 and Adobe Canyon Road in Sonoma Valley, we offer daily tastings featuring Landmark’s signature wines as well as small-production, winery-only Chardonnays and Pinot Noirs. Offerings Include: Estate Tour & Tastings, Private Tower Tastings, Horse-Drawn Carriage Tours, Picnics

Prohibition Spirits & HelloCello Distillery
Offer Name: 2-for-1 Craft Spirits Tasting
Details: Come enjoy 2-for-1 tastings at Prohibition Spirits Distillery tasting room at Cornerstone Sonoma where you can sample from over two dozen artisanal craft spirits, including our original Limoncello di Sonoma, as well as other delicious Cellos, Gins, Liqueurs, Brandies and seasonal specialties.
Located next to the main entrance of the Sunset Gardens, our tasting room offers a fun, unique environment for spirit exploration!
Tasting room open daily 10am - 5pm. Contact tasting room directly with any questions: 707-933-7507.

Pure Luxury Transportation
Offer Name: 15% Off Hourly Service - Ride in Pure Luxury
Details: Enjoy Life card holders get 15% off any hourly service, valid Sunday through Thursday. Get out and Enjoy Life with our transportation service and experience the best of Sonoma Valley. Take time mid-week when it's quieter to discover your own backyard, from Sonoma to San Francisco and beyond.

For 28 years, Pure Luxury Transportation has been the premier transportation leader throughout Sonoma, Napa and San Francisco. Birthdays, sporting events, anniversaries, girls night out or just because, Pure Luxury is ready to meet your needs and ensure every detail is flawless. With one of the largest chauffeured fleets in California, we always have the perfect combination of luxury and utility for any size group and any occasion.

Please call to book your service and be sure to mention the "Enjoy Life" program for Sonoma Valley locals. Offer expires 12/30/19, and is available Sunday through Thursdays only.

Sonoma Valley Museum of Art
Offer Name: Half off Admission to Art Museum
Details: Half off admissions to SVMA when you mention Enjoy Life.

Regular Museum & Museum Store hours are Wed-Sun, 11a-5p. Closed major holidays. Contact us at: www.svma.org or 707.939.7862
Valid all of 2019!

Viansa Sonoma Winery & Marketplace
Offer Name: 2-for-1 Social or Summit Tasting
Details: Visit our gorgeous Tasting Room & Marketplace and receive a 2-for-1 Social or Summit Tasting with the presentation of the Enjoy Life card! Our tasting room hosts will guide you through a collection of Sonoma wines. Come for the wine, stay for the views.

Sonoma Valley Wine Trolley
$10 off Sonoma Valley Wine Tour for Locals
Join us on the Sonoma Valley Wine Trolley and discover four Sonoma Wineries while traveling in an open air trolley car. Tour includes transportation, lunch, and narrated tour of Sonoma. Tasting fees are not included. Sunday – Thursday. Advance reservations required. Use promotional code “Enjoy” and receive $10 of each tour. Normally $99 per person.

Ace It Bike Tours
Offer Name: Wine Country Bicycle Tour with free photo collage
Details: Experience the beautiful rolling hills of the world famous Russian River Valley vineyards as we leisurely ride up close. Enjoy biking on easy riding, relatively flat nature trails and quiet country roads. Our professional and fun guides will educate you about the history of the local area and show you hidden gems! Receive a memorable photo collage of your tour included for only free! Distance is approximately 8 miles each way. We will start our journey Downtown Santa Rosa beside the paved nature trail. As we venture on the trail, take a gander of the artistic murals, mosaic tiles and cobblestone walls that we leisurely cycle through. We will bike alongside the relaxing sounds of the Santa Rosa Creek as you view the beautiful scenery of vineyards, redwood trees, farm animals and more! As we stop at 2 to 3 award winning family owned and operated wineries, you will enjoy the unique styles of wines at each one. Sit in the vineyards and enjoy the views as the friendly winery team pours these delicious wines and gives you some interesting history. Also, they may even give us a winery tour! Pack a light lunch to bring with you and enjoy eating at any winery we visit as they all have outdoor seating. Cycling back downtown is always amusing as we talk about the fun & adventurous day! After the tour, you can keep the bikes for the rest of the day. Join us and Ace It!

Ace It Bike Tours
Offer Name: Bike and Beer Tour and free photo collage
Details: Hop on our comfy bikes and take a journey with us through the beautiful countryside of Windsor in northern Sonoma County. Spectacular views and serene trails with corridors of trees awaits you. Visit off the beaten path Breweries and specialty Tap Room Cafes. Taste delicious fresh craft beers at it’s finest! Learn about the history of brewing from our friendly guides and brewery team. Russian River Brewing Company in Windsor is NOW open and will be our first stop on the tour! Relax and enjoy 3 sampler beers (included with tour) in their scenic beer garden while overlooking their beautiful wetlands preserve! Receive a memorable photo collage of your tour for free. Distance is approximately 5 miles each way.Where The Windsor Craft Beer Bike Tour StartsJourney starts in quaint Downtown Windsor that offers popular restaurants, spas, ice cream shops, boutiques and more! We will travel around the downtown area and rural country roads of Windsor during the guided Bike n’ Brew tour and also the industrial business area. You will enjoy tasting some of the best craft beer Northern California has to offer. After the tour, you can keep the bikes for the rest of the day. If you are thinking of doing this for a business trip we have you covered there too with our business team building package.

Spann Vineyards
Details: How does food affect the way we perceive wine?  Taste 6 wines with 3 different chocolate truffles specially designed for different effects. $31 for 2 people. (REG. $46 for 2 people) When booking, mention the Enjoy Life promotion.

Offer Name: 10% off Frenchie food and more
Details: Frenchie is a small well-curated general store with locally sourced food and provisions of all kinds. It's your go-to spot for Plaza picnics, lunches, picnic supplies, house made snacks, local beer and wine. Come into Frenchie and show your Enjoy Life card to get 10% off (excluding beer and wine, restrictions apply.)

Our picnic items include:

  • Local Chevoo Goat Cheese
  • Local Vella Dry Jack
  • Marin Breakfast Cheese
  • Salami
  • Dijon mustard, fig spread, cornichons
  • Rustic Bakery Crackers
  • Baguette
  • Picnic Pack with plates, napkins, utensils, cups

B.R. Cohn Winery
Offer Name: 2-for-1 tasting plus a 10% discount any purchase

ENJOY LIFE Card Holders will receive a 2-for1 Tasting at B.R. Cohn ($50 value) plus 10% off any purchase

Basque Boulangerie Café
Offer Name: Free Baguette with any purchase

Come into the Basque with your ENJOY LIFE CARD and receive a free baguette with any purchase.

El Pueblo Inn
Offer name: 15% Off for ENJOY LIFE Card Holders

Locals will enjoy 15% off a stay with the ENJOY LIFE card! 
El Pueblo Inn is where the locals send their friends.  Relax in our conformable rooms and enjoy our garden pool and spa.
To reserve a room please call 707-996-3651 and ask for the "Locals Rate". El Pueblo Inn does require the first night's room & tax as a deposit at the time of booking.  This deposit is fully refundable as long as the reservation is canceled 48 hours prior to arrival date. 

Highwayman Wines at Cornerstone Sonoma
Offer: Two-for-one tasting of Highwayman wines

Swing by one of the coolest spots in Sonoma--Highwayman Wine Bar and Tasting Parlor--for some of the area's best wines. Enjoy a complimentary tasting flight with the purchase of a regular priced tasting and roam the beautiful grounds of Cornerstone Gardens--gorgeous in the Spring! Don't forget to bring your Enjoy Life card.

Gourmet Food and Wine Tours- Sonoma
Offer Name: Discover Hidden Sonoma Food Tour

Sonoma Valley Locals, go beyond what you think you know and learn about Sonoma's history and unique culinary heritage with a Gourmet Food and Wine Tour of the Sonoma Plaza.
Let us show you the perfect walking tour for your out of town visitors! Call us to get the daily specials for locals and Enjoy Life in Sonoma!

Hare and Hatter Sausage Emporium
Offer Name: 10% off For Locals

Sonoma Valley Locals get 10% off with their Enjoy Life card

Jacuzzi Family Vineyards
15% off during Locals Day - Last Thursday of the Month

We are dedicating the last Thursday of every month to YOU! Visit us on the last Thursday of each month and enjoy a 15% discount at both Jacuzzi Family Vineyards and The Olive Press. Come pick up your favorite wines and olive oils and shop our gift shop at a discounted price! We look forward to seeing you!

Wine Country Confidential
Offer name: 20% Off for ENJOY LIFE Card Holders

Locals will enjoy 20% off discount

Large Leather
Offer name: 10% Off for all purchases with Enjoy Life Card

Come into our beautiful little store on the Plaza and receive 10% off your purchase by showing your Enjoy Life Card. Large Leather designs handcrafted quality custom made leather goods, bags, backpacks, bracelets, belts, hats, hides and large selection of small leather goods.

TIPS Roadside
Free Corkage with Kenwood wines

Free corkage on first bottle of all Kenwood wines with the ENJOY LIFE card. Bring in a bottle of wine from a local winery, and we will waive the corkage! Drink local, eat local and Enjoy Life!

Sonoma Adventures
$50 off Used Bike

Buy a cleaned and tuned used bike for $50 off! Only $135! Call and ask for the Enjoy Life Used Bike special. (707) 938-2080

Platypus Tours
$95 Tours for Locals

ENJOY LIFE special local's rate of $95 per person for our Sonoma and Napa "Join-in Group Tour." Offer good for up to 4 people who are traveling together. Good for any day except Saturday. When booking use the promo code ENJOY. Normal rate is $110 per person.
Details: https://www.platypustours.com/sonoma-wine-tours.php

Sonoma Valley Visitors Bureau
15% off merchandise

Stop by the Sonoma Valley Visitors Bureau and get 15% off clothing, gift bags and other branded merchandise. While you are there, ask for an "I HEART Sonoma Valley" sticker because, really, don't we all love Sonoma Valley?