Sweetheart Auction 2021

  • February 20, 2021
  • 6:00 PM to 7:00 PM


The 2021 Sweetheart Gala is going VIRTUAL!

In response to the COVID-19 crisis, we will be moving our Sweetheart Gala & Auction from the gymnasium at Maxwell Farms Clubhouse to a live event you can stream from the comfort of home on Saturday, February 20, 2021 from 6:00pm-7:00pm. While we won't be able to come together for this great Sonoma Valley tradition, we will still put on a great show and will bring Sweetheart to you so that while apart, we can join together to raise money for the future of Sonoma Valley, its youth. We will still offer a great selection of exclusive and award-winning wines, as well as one-of-a-kind experiences in our online auction.

We’re Bringing the Party to You!
Of course, we would much rather spend the evening with you in person, but since we can’t, we are doing the next best thing… we are bringing the party to you! To make it fun and easy for you, we are creating a unique “party-in-a-box,” filled with lots of goodies. The exact contents of the boxes are to remain a surprise for now, but we think you will certainly want one! It really is the best way to get the most from the virtual auction experience and the best way for all of us to feel connected the night of the event.

It’s Free and Easy to Participate
Since the event is virtual this year, rather than charging an admission price, it will be free to participate. We want you to enjoy the virtual experience and make it easy and convenient for you to support our Sonoma County youth. As the date draws closer, we will send you simple instructions on how to attend virtually.