Member Marketing Opportunities

Hello, Members!

Sonoma Valley Visitors Bureau has multiple programs for you to get the word out about your business. Use the links below to find out what we are doing, or send an email to and ask us how to get involved.

Current opportunities:

Enhanced Marketing Opportunities
SF Travel Visitor Guide Fold-Out Co-op
Lighting of the Plaza Sponsorship
Sonoma Spooktacular - Sonoma Plaza
New York Media Dinner Wine Sponsor 


Enhanced Marketing Opportunities

Dedicated email sponsorships, boosted posts on social media and other ways to get your business in front of visitors. Download the Enhanced Marketing Opportunities information now, or contact to get started.

Vineyard with Sonoma Marketing Opportunities written over it


SF Travel Visitor Guide Fold-Out Co-op

Want to be featured in SF Travel Visitors Guides reaching more than 542,000 travelers annually?

Join Sonoma Valley Visitors Bureau for this exclusive opportunity to promote your business to Bay Area travelers.

For the fourth year, the SVVB is offering members a co-op marketing opportunity to be featured in the Sonoma Valley section and the only multi-page fold-out in the 2019 SF Travel Visitors Guide.

Co-op Specs:

• Design: An image of your business and 70 words of copy, with contact information in an advertorial layout

• Shout-out: Premier listing and map locator on the official Sonoma Valley map (reverse side)

• Circulation: 225,000 copies. Distributed to all SF Travel Visitors Centers, 200+ hotels, concierge desks and Bay Area airports as well as Official Visit California Welcome Centers, Moscone Center and more.

SVVB Member-Only Reduced Cost: $2,750

NEW THIS YEARPartners also get access to email leads from SF Travel to those who ask for information about Sonoma Valley.

Space is limited and this exclusive opportunity will sell out quickly!

Reserve your co-op position today.  Space closes October 23, 2019.

Co-op contact: David Wells,

Coop ads from Sonoma Valley Visitors Bureau in the SF Travel Guide Fold-out Section

Page two of the SF Travel Visitor Guide Coop with ads from smart Sonoma Valley member businesses


Lighting of the Historic Sonoma Plaza

On Saturday, November 16 we will be celebrating the annual Lighting of the Plaza with thousands of local residents and visitors as we illuminate the historic downtown with hundreds of thousands of lights and enjoy music, food, cookies, cocoa, cider and even some local libations.

We invite you to join the Sonoma Tourism Improvement District, the City of Sonoma and local businesses like Benziger Winery, The Lodge at Sonoma, Sonoma Market and others and sponsor this amazing event.

The Lighting of the Plaza is the official kick-off to the Holidays in Sonoma Valley as we all count-down and light the towering palm tree that stands over the illuminated Plaza. New this year will be a "Lighted Star Forest" and a "Curtain of Lights" in the north end of the plaza, inviting repeat visitors looking for the perfect photo AND the chance to explore Sonoma's restaurants, shops, tasting rooms and attractions.

Sponsorships start at $500 and include the chance to be a title sponsor - complete with your logo on the official, reusable Sustainable Party Cup. This keepsake will be used for wine and beer sales and is sure to be used for years as we continue our journey to more environmentally friendly city celebrations.

Download the sponsorship package packet here.

Please let us know which one interests you and we will make sure to include you.

Please note that the TITLE SPONSOR is limited - we can only accept one sponsor for the limited edition Sustainable Party Cups. 

Sponsorship categories:

Standard - $500
•Micro-site inclusion – link and logo
•Thank you on banner
•Social media mention on SVVB channels

Premium - $2500
All of the previous, plus
•Bigger logo on materials
•Logo/link on emails to locals and trade / consumers
•Inclusion in social media video promoting event and “Valley of Lights”
•Inclusion in press releases

Presenting Sponsor - $5000
All of the previous, plus
•Logo on on-site signage for lights
•Live read from stage during event: “Ex… Brought to you by YOUR Winery, where premium wines are just the beginning. Mention Lighting of the Plaza for free wine club membership during month of December.”


TITLE Sponsor - $15,000
All of the above, plus:
•YOUR Logo on the Official Wine and Beer Reusable Sustainable Cup – this is a high-quality keepsake that will be used for years by attendees. Sponsor to receive 50 cups for their own use.
•NOTE: Wine and beer will only be available in these sustainable, reusable cups. This is the OFFICIAL cup of the Sonoma Lighting of the Plaza.
•Name in title of “Holidays in Sonoma, brought to you by Sonoma Tourism Improvement District, City of Sonoma and YOUR COMPANY NAME”
•Logo, link and content block on marketing emails
•Dedicated 60-second video to run in Sonoma Valley Visitor Center for 12-months as well as online. (SVVB will produce one video from your images if needed)
•Have a “This Week in Sonoma” video shot at your business location

Sponsor the Sonoma cup for Lighting of the Plaza 2019



Sonoma Spooktacular - Sonoma Plaza

A free community event in downtown Sonoma on October 31st from 2-5pm.

Join us for the second annual FREE trick-or-treat Halloween event around the Plaza.  We will promote this to families with children aged 10 and under.

Sign up to purchase and hand out candy on Thursday, October 31, 2019 from 2 - 5 pm to local families.  For more details and to sign up, please call us at (707) 996-1090 or email us at

WHY: This is a completely free event and a way to thank our community. Also, with Halloween on a weekday (it’s Thursday this year) and many of our neighbors living where there aren’t sidewalks, it provides a safe way for younger children to enjoy Halloween.

CHECK-IN: Participants will check in at the SVVB Plaza Visitors Center and receive a map with all of the businesses. All shops will be given a poster to hang in their windows to show they are a stop.

CANDY & COLLATERAL If you don’t want to hand out candy, then think of another delightful trinket or treat that you can give to local children.

This is also a good time to hand out information about your business and any promotions to local parents.

THIS EVENT IS HAPPENING RAIN OR SHINE: We are planning for rain as much as is possible, and encourage all guests to attend, perhaps in rain boots!



Wine Sponsor - New York Media Dinner - October 2019

San Francisco Travel is heading to New York City for their annual media dinner on Thursday, October 24.

The event brings in top-tier national and east coast media (30 total) to hear about what is happening in the San Francisco Bay Area and provide reasons to write about / cover Northern California.

Sonoma Valley is the exclusive wine sponsor for this event.

STATUS: GONE! Thank you to Benziger, Gloria-Ferrer and Highway 12 wines for participating!