Thank you for coming together to help one another during the recent fires. Your resilience, bravery and community spirit reminded me once again why Sonoma Valley is such a special place to live and visit.

While we received the recent good news that Highway 12 is open, many selfless first responders are still battling to protect Kenwood and Glen Ellen. As a community we will continue to support them, and all our neighbors who have suffered losses from the fires – many of whom still aren’t able to go back home. We look forward to the moment when we can say our entire valley is safe and beginning to take the necessary steps to move forward.

As we look ahead to the future, our efforts as the visitor’s bureau will be placed on working with our community and stakeholders on ensuring tourism rebounds and the Sonoma Valley economy is strengthened as quickly as possible. We need to let prospective visitors know a lot of our business community is reopen for business, and still as friendly, fun and beautiful as ever. 

Please use the below tools to help us with misconceptions that Sonoma Valley isn’t a viable tourist destination, and spread the word that visitors’ already planned and yet-to-be-scheduled trips will not only help Sonoma Valley rebound, but provide each and every traveler with as wonderful of a getaway as ever.


  • Post pictures of your business and the scenic beauty that makes Sonoma a unique area. Damaged or destroyed areas, or other negative imagery will be a challenge in reinforcing the safety and beauty of Sonoma Valley. The media has focused on the devastation; let’s now show potential visitors what hasn’t changed and showcase why they should visit.
  • Post about coming together as a community – businesses, people or animals who did something heroic, or gave back to others.
  • Post about upcoming events and specific reasons to visit.
  • Hashtags are an important part of social media campaigns. IN the short term, we will be utilizing #SonomaStrong. We will continue to assess other hashtags and release those as the opportunities are presented.
  • Show before and after pictures of your establishment still standing proudly – and open – and remind visitors that it’s part of #SonomaStrong they know and love. Image layouts (such as the example below) can be generated using apps such as Instagram Layout and Pic Stitch. Instagram Albums can also be utilized if you want to include multiple photos in your post.
    • Example post: Our historic Plaza stands tall, before and after the fires. We’re still #SonomaStrong.

Example Social Media Posts:

As part of ongoing efforts to inform potential – and already-scheduled – guests we’re largely open for business and ready to welcome them, SVVB is launching a campaign on our social media channels focusing on before and after photos, which will drive the message home that our destination is still a wonderful place to visit. We encourage you to join us as we spread the word that we’re still #SonomaStrong.



  • If you’re planning a trip to wine country, we can’t wait to show you we’re still #SonomaStrong!
  • Our view this morning. Even after the recent fires, we’re still #SonomaStrong.
  • @ExperienceSonomaValley is preparing for its annual @Lighting of the Historic Sonoma Plaza on Nov. 18, and local businesses are ready to show you we’re still #SonomaStrong. Learn more about this – and other upcoming events – at http://bit.ly/2hVee49.
  • Airports are open, roads are accessible and the smoke has cleared – Sonoma Valley is once again accessible to visitors, and we’re ready to welcome you!


  • Planning a trip? We can’t wait to show you we’re still #SonomaStrong!
  • Our view following the fires. We’re still #SonomaStrong.
  • Join us for @sonoma_valley’s annual Lighting of the Plaza on Nov. 18. Businesses are open and ready to welcome you!


  • Plan a trip to #winecountry and let us show you we’re still #SonomaStrong!
  • It’s a beautiful day in the neighborhood. Even after the recent fires, we’re still #SonomaStrong.
  • Join us for upcoming #SonomaValley events and see first-hand we’re still #SonomaStrong. Learn more at http://bit.ly/2hVee49.



Ensure you specify if your business is open or closed. If your business will be undergoing any renovations or fire damage repair, let the consumer know your expected time of reopening. Details on the extent of damage or pictures is not necessary.



The business community has been affected by the fires and a lot of business has been displaced. Businesses are encouraged to send newsletters and communications to their email databases. The newsletters should address the issue, include a heartfelt message, and a timeline for reopening, or asking people to return to the business. Remember, locals may be part of your database, so it’s important to keep in mind the current state of sensitivity.



If you need imagery, please visit our online picture database to download scenic beauty images as well as talent driven branded images: https://sonomavalley.smugmug.com/



Visit our fire website for up to date information; www.sonomavalley.com/fire. As the fire continues to be contained and the evacuation notices are lifted, this site will shift to www.sonomavalley.com/strong



We are designing I Heart Sonoma Valley (I <3 Sonoma Valley) posters and creative pieces for your usage. These graphics will be delivered this week.



The Enjoy Life program is designed to provide Special Offers to our local community. Many businesses have submitted special offers to attract the community to their business, generate revenues, and show support during the rebound time. Please submit your local community special offers to joe@sonomavalley.com. Offers can be uploaded, removed, and revised at any time.



The SVVB is developing a comprehensive plan that will encourage an inbound tourism rebound. We are working with our media partners to receive bonus ads, and will be focusing heavily on digital, social, and TV. As our plans get refined over the next several days we will send another communication.


In response to the devastation of the wildfires, Sonoma County Community Foundation, which includes its local affiliate Sonoma Valley Fund, has set up a special fund for relief. The new Sonoma County Resilience Fund will focus on the mid- to long-term tasks of recovery and rebuilding, which will include basic needs as well as longer term economic, health and social supports.

To make a gift, go to the link below or call 707-303-9620.



Organization Link
Sonoma County Community Foundation Resilience Fund http://www.sonomacf.org/sonoma-county-resilience-fund/
Fire Relief, Napa & Sonoma Counties  https://www.gofundme.com/fire-relief-napa-sonoma-counties
Sonoma County Habitat for Humanity Rebuild Wine Country https://www.rebuildwinecountry.org/
Heart of the Vine Relief Fund https://www.gofundme.com/vweheartofthevine
La Luz Center Fire Releif Fund http://www.laluzcenter.org/
Northern California Grantmakers https://ncg.org/node/2970
Redwood Credit Union North Bay Fire Relief https://www.redwoodcu.org/northbayfirerelief
Redwood Empire Food Bank https://interland3.donorperfect.net/weblink/WebLink.aspx?name=redempire&id=64
Rotary of Sonoma Valley Fire Relief and Recovery https://www.youcaring.com/victimsevacueesandfirstrespondersforsonomafires-977708/update/748311?fb_action_ids=1638343622853395&fb_action_types=youcaringcom%3Apost
Sonoma County Recovery https://sonomacounty.recovers.org/
Sonoma Humane Society https://shsoc.ejoinme.org/donate
The Salvation Army Nor Cal Wildfire Relief https://www.classy.org/checkout/donation?eid=149213&_ga=2.158422201.207122202.1507668275-723993427.1507668275
Transcendence Theatre Company Rise Up & Recover Fund https://www.youcaring.com/victimsevacueesandfirstrespondersforsonomacounty-980701
American Red Cross https://www.redcross.org/donate/cm/californiavolunteers-pub




Details below, please contact the properties directly to book a room:

Airbnb offers discounted and free home rentals, some pet friendly: LEARN MORE



(Offers are updated as hotels submit special 'fire' offers - please check back frequently;
all based on availability and first come first served)

Details below, please contact the properties directly to book a room:

Clift Hotel - Morgans Hotel Group
495 Geary St, San Francisco
10 rooms available for $99 with free parking and free breakfast. Bring your pet! (no fee). Free toiletries, snacks and bottled water.
To book: Call Tina at 415.929.2332 before M-F, 8.30am - 4.30pm, or 415.775.4700 after 4.30pm and weekends. Clift is also offering our relaxing lobby and living room for people to just get away from the smoke and decompress!

Sheraton Fisherman’s Wharf
2500 Mason Street, San Francisco
October 15 and October 16: $99.00 plus applicable sales taxes (Room type of one king bed or two beds, request is based on hotel availability). Pets allowed. Parking  - $56 per night plus applicable taxes. Free Wifi and 20% discount on food purchases.
October 22 and October 23: $99.00 plus applicable sales taxes (Room type of one king bed or two beds, request is based on hotel availability). Pets allowed.  $56 per night plus applicable taxes. Free Wifi and 20% discount on food purchases.
October 29, October 30 and October 31: $99.00 plus applicable sales taxes (Room type of one king bed or two beds, request is based on hotel availability). Pets allowed.  $56 per night plus applicable taxes. Free Wifi and 20% discount on food purchases.
November 1 and November 2: $99.00 plus applicable sales taxes (Room type of one king bed or two beds, request is based on hotel availability). Pets allowed.  $56 per night plus applicable taxes. Free Wifi and 20% discount on food purchases.
To Book: Fire Victims Att00-8M65GM1
(OR copy and paste the following link into a web browser):

Argonaut Hotel
495 Jefferson Street, San Francisco
50% off our Best Daily Rate, based on availability, through October 20th 2017,  waive the daily urban facility fee, pets are very welcome (up to 2 pets per room, and we’ll waive the pet fee), Wi-Fi is included. Must provide proof of residency.
To book, call 1-800-790-1415 or visit http://www.argonauthotel.com/wildfires.aspx
Promotion Code WINECOUNTRY
Long term insurance per diem: 415-345-5515

Handlery Hotel
351 Geary Street, San Francisco
$50 room rate, through Tuesday, Oct 17th
To book: Contact 415-781-7800 (offered by Jon Handlery)

Hotel Zoe
425 North Point St, San Francisco
50% off BAR based on availability, waived daily urban facility fee, pets welcome (up to 2 pets per room; waived fee), Wi-Fi included. Must provide proof of residency.
To book: Long term insurance per diem: 415-345-5515 | Promo code - WINECOUNTRY
Short term: call 1-800-648-4626 or visit http://www.hotelzoesf.com/wildfires.aspx

Hotel Focus SFO
111 Mitchell Ave. S. San Francisco
$109 for 1-2 nights
To book: Call (650) 877-0770 (offered by Eric Halliday)

InterContinental San Francisco
InterContinental Mark Hopkins
20% off of our Best Flexible Rate and Complimentary Wi-Fi for select dates through December 4th.
To book: Residents must call the following hotel numbers and ask to speak to the Manager on Duty and reference "Sonoma Valley Visitors Center" to receive the discount and special concession. 
InterContinental San Francisco: (415) 616-6500
InterContinental Mark Hopkins: (415) 392-3434

Kimpton Hotels (Sir Francis Drake and Sawyer Hotel)
30% off posted rates and pet-friendly with no charges.
To Book: https://gc.synxis.com/rez.aspx?Chain=10179&Dest=NOCAL&Rate=CARE
Use rate code: CARE

Stanford Court Hotel
906 California St
20 rooms at $149 checking in tonight out Sunday (includes parking as well as breakfast for up to four people)
To Book: Email mbaier@stanfordcourt.com

San Francisco Marriott Marquis
780 Mission Street, San Francisco
Saturday, October 14: $89.00 plus applicable sales taxes (Room type of one king bed or two beds, request is based on hotel availability. No pets allowed. Valet Parking only and fee is $74.24 inclusive per vehicle or $85.64 inclusive for over-sized vehicles)
Sunday, October 15: $89.00 plus applicable sales taxes (Room type of one king bed or two beds, request is based on hotel availability. No pets allowed. Valet Parking only and fee is $74.24 inclusive per vehicle or $85.64 inclusive for over-sized vehicles)
To book:  Book your corporate rate for  Disaster Relief

Courtyard by Marriott San Francisco Downtown
299 2nd St, San Francisco
$99 with complimentary parking for one night, this Sunday, October 15th, for fire evacuees
To book: Call 415-947-0700 and ask for the Manager on Duty to book this rate

King George Hotel
334 Mason Street, San Francisco
Superior Queen rooms / Superior Two Twins at $99.- / Oct.2017
To book: call the hotel directly at 415-781-5050  or via email: reservations@kinggeorge.com | Please refer rate code SVFV(Sonoma Valley Fire Victims) | A residential ID is  required upon arrival. | Pets: up to 50 lb, no charge | Parking : valet, $45.- + tax/  compact vehicle ( oversize - $65.- plus tax)

Hotel Nikko
 222 Mason St, San Francisco
15% off Best Available Rate including complimentary wifi and parking for one car. Pet friendly and the daily pet fee will be waived.
To book: Please contact Seda Meral at smeral@hotelnikkosf.com

W Hotel San Francisco
181 3rd St, San Francisco
5 rooms available for the nights of 10/13, 10/14 and 10/15 at a rate of $159. All pet fee’s will be waived. AND 20% off food and beverages for guests staying at the hotel!
To book: Please email WSF.Reservations@whotels.com between the hours of 9am to 5pm to book. If after these hours, please call the hotel at 415.777.5300 and ask for the manager on duty. 

Westin St Francis
50% discount off it’s best available rate for those who have been displaced due to the fires in the North Bay. A limited number of rooms will be available with arrival on Friday October 13 with check out on Monday Oct 16.Guests will need to show their ID upon check-in. 
To book: Call 415 397-7000 or visit https://www.starwoodmeeting.com/Book/wildfire

Omni San Francisco
500 California St, San Francisco
$149 rate to the victims from this Friday, October 13th through October 31st, based upon availability.
Hotel is pet-friendly and will waive the pet fee.
To book: Contact executive assistant, Shawna Francis at  Shawna.francis@omnihotels.com.

San Francisco Proper Hotel
1100 Market St. San Francisco
Bunk Bed rooms at $149 and Deluxe Queen & Premier Double/Double rooms at $199
To Book: reservations can be made by calling the hotel directly at 415.735.777 or via email: sfreservations@properhotel.com - Please reference rate code NORCAL

Creekside Inn
3400 El Camino Real, Palo Alto
50% off - Superior King & Superior Two Queens / Based on Availability in October - November (no pets) - free parking
To book: call the hotel directly at 650-493-2411  or via email: frontdesk@creekside-inn.com 
Please refer rate code SVFV (Sonoma Valley Fire Victims). A residential ID is  required upon arrival.

Tilden Hotel
345 Taylor Street, San Francisco
$99 per night from Oct 12 to Nov 4 - one pet under 50 lbs.
To book:  Click here (promo code included)

Galleria Park Hotel
191 Sutter St. San Francisco
30% off through the end of October 
To book: Click here (promo code included)

Monterey Tides Hotel - A Joie de Vivre Hotel
600 Sand Dunes Dr, Monterey
$119 with waived resort fee Sunday - Thursday next week
To Book: 831-394-3321 (offered by Heidi Bettencourt, Director of Sales & Marketing)

Hotel Fusion
140 Ellis St, San Francisco
To book: Call Rita Choy at 415-568-2527 between the hours of 9am – 5pm or the Front Desk at 415-568-2524. Rate Code: “FR” 

Taj Campton Place
October 13th & 14th – 5 Rooms
October 15th – 10 Rooms
October 20th, 21st and 23rd – 10 Rooms
Deluxe Room @ $125 + Tax, includes: Wi-Fi, pet fee, Parking, Early Check-In and Late Check-Out subject to availability, Tea/Coffee and Breakfast Pastries 7am – 9:30am. A residential ID is required upon arrival.
To book: Contact reservations.campton@tajhotels.com, M-F, 8.30am - 4.30pm

Becks Motor Lodge
2222 Market St, San Francisco
$90 rate, includes parking (no pets)
To book: Call 415-621-8212

Hotel Whitcomb
1231 Market St. San Francisco
$99/night, wifi included; no pets; must show proof of residency
Available after 10/12
To book: Call: 415-487-4460 (9 am to 5 pm; Monday to Friday; ask for Alisa Harvey) or email request to sales@hotelwhitcomb.com

Hotel Zetta
10/13, 14 & 15, 10 rooms per night at $99
To book: Contact zetta.reservations@viceroyhotelgroup.com

Hotel Zeppelin
10/12, 5 rooms @ $149; 10/13, 14 & 15, 10 rooms per night at $99
To book: Contact zeppelin.reservations@viceroyhotelgroup.com

Hotel Zelos
10/12, 5 rooms @ $149; 10/13, 14 & 15, 10 rooms per night at $99
To book: Contact zelos.reservations@viceroyhotelgroup.com

* All three hotels (Zetta, Zeppelin, Zelos) will waive the pet fee and amenity fee for these guests. 

America’s Best Value Inn- Fairfield
3331 North Texas, Fairfield 94533
10 rooms at $75/night; free parking & breakfast
To book: Call hotel for reservations: 707.426.6161

HI USA SF City Center Hostel
685 Ellis Street | 415-474-5721

  • Dorm Beds for a discounted rate of $36 (4 bed dorm rooms, can be booked exclusively)
  • Private Ensuite Rooms for $90 (Limited availability)
  • Communal Kitchen
  • Free Continental Breakfast

HI USA Marin Headlands Hostel
941 Rosenstock Rd, Sausalito, CA 94965 | 415-331-2777

  • 50% off dorm beds for evacuees ($15-17 per night)
  • 50% off limited private room and family rooms available.
  • Communal Kitchens and Laundry is available.
  • Currently we have more availability at this site and some different configuration options for room types for families.

Pet Camp
Offering 25% off pet lodging to displaced pets from the fires. The discount is extended to all Pet Camp services & locations. 
To book: Please call 415.282.0700 (for both locations) to make reservations. Proof of residency with home address required at check in.
Pet Camp Main Campground (boards dogs & cats) 
525 Phelps St., San Francisco, CA 94124

Pet Camp Cat Safari (cats only) 
3233 Sacramento St., San Francisco, CA 93115

BOARD YOUR PUP-SAVE A PUPYour Dog's Best Friends @Xena's Clubhouse for Dogs
2253 Shafter Avenue, San Francisco
50% off this week until October 20 then after that 25% off until November 10th
To book: visit: https://www.xenasclubhousefordogs.com/copy-of-home 

This information is subject to change and we ask you contact your local authorities for current conditions and evacuation strategies.