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Sonoma Valley Visitors Bureau Members- Messaging Toolkit

What is this?

This page is for SVVB member business to get accurate information for messaging to customers and stakeholders as well as have some tools for building your own communication and marketing kit.

We will update this page as needed. Please contact the SVVB communications team with questions at info@sonomavalley.com. 

 

Sonoma Wellness

  • Sonoma Valley is the perfect place to find wellness during the "quieter season" of January to April
  • Sonoma Valley has a centuries long history of wellness and as a place where visitors come to recharge, reconnect and renew
  • The "100 Days of Sonoma Wellness" has over 100 ways to find wellness in Sonoma Valley
  • Wellness isn't just outdoor exercise: in Sonoma Valley it can be a spiritual meditation at Sonoma Zen Center, connecting with family and friends over a good meal and a bottle of Sonoma Valley wine, or taking in a show of local theater

    Sonoma Wellness Digital Banner
     

Holidays in Sonoma

  • Sonoma Plaza is alight with thousands of brilliant lights through the end of January
  • Now is a good time to visit Sonoma Valley and see the lights, while also doing some holiday shopping and having lunch or dinner at a local restaurant
  • Beyond the Sonoma Plaza, Cornerstone to the south and Glen Ellen and Kenwood to the north are great places to visit wineries, small shops and find a great meal
  • November and December are good times to visit - there are fewer people in the tasting rooms, the weather is mild, the hills turn green as the winter grasses grow and there are lots of events to come enjoy.
  • Click on the images below to download - use to promote the event on your own social media channels!

 

Palm tree with thousands of holidays lights in front of Sonoma City Hall in Sonoma ValleyHoliday lights on the Sonoma Palm Tree with City Hall and the words "Holidays in Sonoma" and "Festive lights, local shopping and great restaurants" written on it

 

Sonoma 200 Messaging

  • Sonoma Valley has been growing winegrapes and making wine for more than 200 years

  • Join us as we commemorate the unique history of Sonoma Valley's wine culture, from an early Native American vintner named Viviano who was among the first private winemakers in the Valley, through the arrival of immigrants from China and Italy who contributed to the agricultural heritage of the region.

  • This multi-year celebration will focus on three different areas of winemaking in Sonoma Valley.

    The first year is the The Year of the Farmer, noting all those who work in the fields to bring the grapes from the soil and vines. The Valley of the Moon Vintage Festival, one of the longest-running such festivals in California, will hold a special place for the farmers.

    Following that is the Year of the Vintner, for those who take the grapes and make them into wine using ancient methods, modern equipment and a bit of patience and luck.

    The final year celebrates all those who are part of enjoying wine: The Year of Community. This final celebration will be for everyone to sit down and enjoy the company of family and friends, and of course, raise a glass of Sonoma Valley Wine.

  • The annual "Valley of the Moon Vintage Festival" is the official kick-off for the Sonoma 200 celebrations. 

    "Come join us in Sonoma Valley as we celebrate the "Sonoma 200," whether during the quiet season of winter when the vines are sleeping and the farmers are busy pruning the canes, or during budbreak in spring when yellow mustard fields blanket the hills and the vines awaken, to the sunshine of summer as the fruits grow and set up the harvest, to autumn and fall, when the fields are abuzz with the restless energy of harvest and the town celebrates the bounty of the year's labor."

    Sonoma Valley Wine 200 Years Logo with the crescent moon, the words "Sonoma Valley Wine" and grape clusters and the vineyards stylized in the back
     

Sample Press Release

Adapt the press release below to create your own. This one is to announce a new business opening.

[INSERT COMPANY LOGO]                

FOR IMMEDIATE RELEASE

Contact:
[Name]
[Email]
[Phone Number]

 

{INSERT YOUR TYPE OF BUSINESS} OPENS IN SONOMA VALLEY, CALIFORNIA

[Insert subheading, providing a quick description of the business]

Example: Renowned Family-Run Winery Will Begin Serving Award-Winning Wines on Historic Sonoma Plaza in October

 

SONOMA VALLEY, CALIF. – September 1, 2019 – [Insert information introducing the company and most relevant news and information. Identify the company’s location]

Example: Sonoma Valley Winery, a family-run winery, will expand by opening a tasting room on the historic Sonoma Plaza. Located at 453 First Street East, the tasting room will serve Sonoma Valley Winery’s award-winning pinot noir, cabernet sauvignon, merlot and more.

[Continue to describe the company, highlighting unique offerings that differentiate the business from competitors]

Example: Sonoma Valley Winery Tasting Room will offer individualized tastings daily, guided tasting flights and select food pairings. The tasting room will partner with several local purveyors and restaurants to offer seasonal delights that pair with each wine, encouraging visitors to take the pairing home with them. 

[Insert a quote expressing excitement and specific details of excitement from owner/general manager]

Example: “Our family has worked hard, for many generations, to build Sonoma Valley Winery and we are thrilled to expand into the historic Sonoma Plaza,” said John Doe, owner and head winemaker of Sonoma Valley Winery. “We believe the added convenience of the tasting room will encourage more people to visit and taste our wines, whether they stop in for a tasting or grab a bottle to enjoy on the Plaza.”

[Discuss the space logistics (i.e. square footage, capacity, etc.) and design attributes]

Example: The approximately 1,500-square-foot tasting room features a reclaimed wood bar, several dining tables and a quaint patio, which seats a total of 50 guests. Designed by Head Winemaker John Doe, the tasting room is adorned with family photos from the past generations while floor-to-ceiling windows and accents of leather, natural wood and metal, creating a warm and natural gathering spot for all visitors.

[Detail hours of operation]

Example: Sonoma Valley Winery Tasting Room is open from 11 a.m. – 6 p.m. daily.

[INSERT COMPANY BOILERPLATE – A brief description of your company, often described as your “elevator pitch” along with your website and social handles]

About Sonoma Valley, California

Located in the heart of Northern California wine country, Sonoma Valley is a 17-mile long area within Sonoma County, and which encompasses the city of Sonoma and the villages of Carneros, The Springs, Glen Ellen, and Kenwood. The birthplace of the state of California, as well as the state’s wine industry, the year-round destination is home to more than 100 premium wineries, 85 percent of which are family owned. For more information, visit SonomaValley.com, or follow us on Instagram at @sonoma_valley, and on Facebook at @ExperienceSonomaValley.

 

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